Dear Friend,

In this week’s Torah reading, Korach challenges the leadership of Moses and Aaron. On the surface, Korach speaks in the language of equality and holiness, claiming that “the entire congregation is holy.” Yet the Torah reveals that his challenge was not driven by a desire to serve others, but by a desire for honor and power.

The contrast between Korach and Moses teaches a timeless lesson. True leadership is not about elevating oneself, it is about elevating others. Moses never sought greatness, yet he became the greatest leader because his focus was entirely on fulfilling G-d’s mission and caring for his people.

This lesson is especially meaningful as we mark the yahrtzeit of the Rebbe, Rabbi Menachem M. Schneerson, of righteous memory, on the Third of Tammuz. The Rebbe exemplified leadership rooted in humility, responsibility, and love for every Jew. He constantly encouraged people to recognize their own unique abilities and use them to bring more goodness, kindness, and holiness into the world.

The Rebbe taught that each of us can be a leader, not necessarily through position or title, but through positive influence. A kind word, a helping hand, or a mitzvah can inspire others and create lasting change.

May we continue to learn from Moses and the Rebbe, choosing service over status and unity over division.

Shabbat Shalom,
Rabbi Zushe Cunin